In controversial move, Google recommends shutting down blogs
BREAKING: Google’s Webspam Team Recommends Taking Down Your Blog To Avoid Penalization
It was revealed today in an exclusive, as-yet-unpublished interview with Search Engine Land’s Danny Sullivan that Google has adopted even stricter policies toward webspam than have been seen over the past few turbulent months.
After announcing hard-line policies against Infographic links, warning about guest post schemes and continuing to beat the drum for the ongoing Penguin algorithm refinements, it was communicated that Google has a new recommendation for website owners looking to stay on Google’s good side.
Cutts Speaks Out
Speaking candidly, Google’s Matt Cutts explained, “Google has recognized that the great majority of webspam takes place on blogs across the web. By our estimates, over 95% of manipulative linking originates from blogs.”
Continuing, Cutts explained, “We’ve also become concerned by the manipulative content creation we’ve seen out there – it seems that blog owners are writing all sorts of low quality content in attempts to manipulate the long-tail. Other site owners have produced content like guides, how-to’s, editorials and so on that are then being linked to from other blogs and media outlets; this type of manipulative behaviour has an adverse impact on rankings and is something we intend to address. Clearly, blogs must go.“
Cutts then, completely calm and straight-faced, relayed the following recommendation: “Site owners, if you want to avoid coming under Google’s scrutiny, take down your blogs or implement “noindex, nofollow”. Just remove them from the internet, and never bring them back.”
When asked what kinds of content remained acceptable, Cutts, agitated, replied: “Direct mail.”
He closed the conversation by warning of an algorithm update coming later this year. “It’s going to be a cold, cold winter for bloggers.”
So much for “Don’t be evil”, right guys?