My Guaranteed, 100% Accurate SEO Predictions For 2013
A lot of people are publishing posts predicting the things that will happen in the SEO industry in 2013. Well, industry sheep, ATTUNE THINE EARS! For I have proclamations to share with you that I am so sure of, I will put my neck on the line and say that these aren’t just likely to happen, they are all but guaranteed. Sit back and let me dazzle you:
PREDICTION 1: An idiot at a major publication will kick the SEO hornet’s nest by publishing something scathing and wrong about SEO.
I know this one is really hard to believe, but I’m absolutely certain it’s going to happen. I know that in the past publications like Forbes have been really spot-on with their assessments of SEO, but sooner or later, somebody is going to get it wrong – way wrong – and then I predict a bunch of SEOs will get their panties all twisted up as though they’d been wrung out by a linebacker.
BONUS PREDICTION: In an act of valor, a notable SEO will write a powerful counter-post that will forever set the record straight, leaving nobody confused or jaded about the whole experience.
PREDICTION 2: More people will create content calendars than ever; most of them will be truly awful
With all this hubbub about content marketing, I really think this is the year of the content calendar. But more than that, I think it’s high time SEOs got their fair shake at being the entire marketing department, from creatives to copywriters to outreach specialists and everything in between!
In the mad scramble to usurp authority from every other capable marketing professional on the planet, SEOs will create these content calendars all by themselves in isolation, probably in their basements alone drinking warm milk and waiting for the next conference to come along and remind them that they’re part of a seismic shift in the marketing world.
Sadly (and yet unsurprisingly), most of these content calendars will contain terrible seasonal content and half-baked ideas hashed out in a panic as the deliverable deadline loomed. It’s okay though, most of these calendars will be completely ignored by the client anyway.
BONUS PREDICTION: Somebody will publish a content calendar template and share it, possibly as link bait. Having written this piece down on their own content calendar, they will create a loop of content planning – CALENDARCEPTION.
PREDICTION 3: A notable SEO will totally “kill it” with a “nice post”
Alright, this one’s a doozy, but I’m going to go way out on a limb here. After publishing something for the community, a notable SEO will be lauded for doing so, rewarded the accolades of having “killed it” with his/her “nice post”.
BONUS PREDICTION: Even though the comment was published in great haste in a dated attempt to diversify anchor text, the notable SEO will still reply to the comment with a well-thought-out thank you message that will almost certainly help build their personal brand somehow.
PREDICTION 4: “X” will teach all of us something about “Y”
I know it sounds far-fetched, but I really feel like there’s just so much opportunity to learn something about SEO/online marketing/social media/content/inbound marketing from the world around us. Maybe I’m just a dreamer like John Lennon – or maybe I’m some kind of savant like that prodigy in August Rush who can see SEO everywhere – in the squirrels outside, in my bath soap, in refrigerator magnets, the heart wrenching drama of daytime soap operas or the gleaming eyes of my fictional children.
And you can bet your ass that when I have a revelation about how much that completely unrelated experience has loose parallels to my profession, I’ll mash that “publish” button harder than a George St. Pierre superman punch to the testicles.
But I won’t be the only one. This year, I predict a lot of people will learn something about “X” from “Y” and do the whole world a favour by writing about it.
BONUS PREDICTION: At least one of these posts will come from Hubspot; possibly combined with a fun seasonal twist.
PREDICTION 5: SEOs will argue that rankings, traffic and the internet all don’t matter and you’re doing it wrong
Rankings don’t matter and tracking them makes you an idiot. Traffic? HA! Are you stuck in 2004, bro?You know what matters, sucker? Sales. And as an SEO, your job is to make those sales materialize in whatever way possible. Online, offline – doesn’t matter. It’s YOUR job to make sure your clients prosper by any means necessary.
If that means organizing a charity marathon for arthritic tradespeople, then damn it, you get on top of that. If it means picking up the phone and prank calling the CEO of a competitor so you can write about the experience in a controversy-sparking blog post, then start dialling. If it means breaking into the homes of your client’s customers and leaving thank-you notes taped to their foreheads so that they REALLY get the message that your client is unique and cares, then I suggest you brush up on your B&E skills.
SEOs across the industry will publish posts hailing the end of an era: we do not watch rankings, we do not monitor traffic. We watch sales. Up and to the right, people. Up and to the right.
BONUS PREDICTION: Somebody will argue that even sales don’t matter – only how you made people feel.
PREDICTION 6: A post from a notable expert with absolutely no case study or data attached will be widely accepted and applauded
Hooo boy. I’m gettin’ risky now, but I was never one to shy away from bold predictions.
This year, an expert will definitely publish something completely opinion-based with no data to support it. In a shocking turn of events, dozens – no – HUNDREDS of SEOs will read it, accept it and make it part of their daily lives. A few will print it out and tack it to the walls of their cubicles as a reminder that they would rather just believe what somebody says instead if testing it out for themselves – because who has time to collect data when there’s work to be done?!
BONUS PREDICTION: An SEO will share an inspirational thought or opinion. It will immediately be voted to the top of Inbound.org, where the author will be applauded for being “human” and “just like the rest of us”.
PREDICTION 7: There will be an algorithm update.
Panic! Fear! Run wild!
I don’t mean to scare everybody, but there’s most definitely an algorithm update coming. Probably a big one. And when it comes, you’re going to know. It’s going to be a serious update, with major repercussions (that impact somewhere in the vicinity of 1% of English-speaking queries).
It’s going to get written about – so there’s no need for me to go into detail here. But mark my words, there’s definitely going to be an algorithm update.
BONUS PREDICTION: Similarly useless predictions by experts in our industry will be touted as prophetic by the end of the year. Said expert will take credit and pat themselves on the back for their astute observations.